Visual imprint creator
The internet and you - WebsiteGet a modern, dynamic and evolving website in adequacy with your image with fluid interfaces made to measure high in colour.according to your needs, we can take care of your project in a partial or global way.Showcase site • E-commerce site • E-mailing • Newsletter • Web design - Responsive design • Flash animation • WordPress • Other CMS etc...
Who we areSmart ID.fr is a graphic design studio created in 2008, specialized in the creation of visual identity. Because mastering your company's image is essential, we create or modify your logo and your graphic charter to adapt them to all your media.Audit • Advice / follow-up / Maintenance • Visual identity • Graphic chain • Illustration • Photo retouching • Website • IT installation and maintenance
The right impression - PrintWe put our experience and know-how in the field of printing at your disposal. Transform and strengthen your identity and apply it to all your media. Whatever the type of support, we can meet all your requirements.Visual identity • Graphic charter • Brochure • Poster • Leaflet • Flyer • Catalogue • Magazine • Business card • Letterhead • Greeting card • Packaging • Goodies etc...
We create your customised graphic identity for you
Since 2008, the Smart Identity Design studio (Smart ID.fr) has been assisting small and large companies in the creation of all their print and web communication media.
We are at your disposal to help you create and develop all your visual communication, from the creation of a logo to the creation of your online shop or your advertising catalogue. Versatile, we know how to adapt to your constraints with flexibility and we do everything possible to ensure that you are satisfied with the result.
Visual identity : Web – Print
- Showcase sites, mini-site, landing page in WordPress
- Responsive template customisation
- Search engine optimisation
- Creation, management, e-mailing
- Training in site administration
- Webmastering, monitoring & updating of websites
- Development of specific functionality
Whether you are launching your business or want to develop your image, we can help you create your graphic charter and all your communication materials:
- Visual identity
- Logos and graphic charter
- Business cards, correspondence cards, letterheads…
- Mailings and newsletters
- Leaflets, flyers, catalogues…
- Packaging, counter display…
- Signage, advertising objects…
- A team that listens, is flexible and reactive
- Personalised support and advice
- Really effective solutions tailored to your needs
- A global service (visual identity / print / web)
- Deadlines met
- Competitive rates
- Advice on natural referencing and e-marketing
F. A. Q.
Frequently Asked Questions (… and there are some ^_^)
Does designing a logo take 5 minutes?
Indeed, finding a logo idea can take 5 minutes…
…but elaborate a relevant brand concept with regard to strategic issues, and then to translate these reflections into an original logo which will be accompanied byit takes time and expertise, usually several weeks of work, to create a visual and verbal universe, to make sure it works in small and large, on paper and on screen, in space and in motion.
If the work is well done, it will indeed take us 5 minutes to convince you of the validity of this reflection.
Why compensate a tender?
Because in the end you will save a lot of money!
Creating a brand is a long-term investment, over several years, ideally decades, sometimes even longer. It is therefore a strategic investment that deserves special attention.
In the context of a call for tenders, when the client expects creative ideas, we engage in exactly the same work process as for a classic order: diagnosis, strategic thinking, creative research, visual universe, verbal…
We never present a logo ‘on its own’ but a 20 to 30 page dossier summarising our thoughts, with 2 or 3 prototyped hypotheses (logo, visual and verbal universe, settings
Without remuneration, the agency’s objective is to win the market at all costs. The tendency is then to multiply easy solutions to seduce the client, without being able to really engage in the reflections that will bring qualitative, relevant, original and therefore sustainable answers.
In the end, if the exercise is repeated every 3 years, it is a lot of time and money “thrown out the window”.
Why can a logo cost from €100 to €100,000?
There are many legends about the price of logos. Here are some explanations:
It is true that prices range from €1,000-2,000 for a simple freelance logo, to €15-20,000 for a regional SME visual identity designed by an agency, to €50-70,000 for an international brand strategy designed by a specialist branding agency.
In fact, the greater the visibility of the logo, the more complex the image issues will be to resolve. Then, the more the logo is used on different media, the longer the work will take, and therefore the more expensive.
It seems reasonable for a company to make this investment by calling on a specialised agency, with experienced art directors, who will spend several weeks working on a diagnosis, establishing a strategy, carrying out creative research, developing an original brand universe, not to mention the assignment of copyright which is essential to protect you legally.
Alternatively, for €100 you can use a crowdsourcing site that will provide you with a logo within the hour. The choice is yours.
An expense that adds value to your company's assets.
Properly accounting for branding investments optimises the “health” of the balance sheet!
Les dépenses de création de marque (logo, charte graphique…) sont considérées comme des investissements incorporels qui vont venir augmenter la valeur de l’entreprise.
From an accounting point of view, these expenses can then be entered in an intangible asset account such as 20 205 “Concessions and similar rights, patents, licences, trademarks, software”, or 20 122 “Advertising costs”, in the context of exceptional costs (set-up costs) for the creation of a company.
Depreciation spreads the value of the asset over the period of its use. Accounting standards suggest a standard life of 5 years, but the company can choose a different life and justify this choice.
Today, everyone is aware that in order to grow, it is important to develop the brand image of companies, and these projects are renewed every 10-15 years.
The company can therefore opt for depreciation over 10 or 15 years, depending on the lifespan it will assign to the investment.
Let’s talk about your project
A first step to get to know each other
Some quick facts…
To discover or rediscover